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Hillary and Jeb Could Both Lose “The Story Primary”

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Ted Cruz got one thing right when he became the first officially announced presidential candidate: He launched his speech by telling his story, describing his parents and their struggles.

This might not win a nomination for the Republican senator from Texas, but history strongly suggests that voters will select the next president by choosing a favorite story, far more than they will weigh issues or even personalities. The public prefers biographical narratives that inspire, reassure or fascinate, and then provides a fitting climax by putting the protagonist in the White House. By this standard, current front-runners in both parties remain vulnerable candidates who count as anything but sure bets….

Read the full column at USATODAY.com.

 

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