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The Key Target of Hillary’s Campaign: White Women

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Democratic Presidential candidate Hillary Clinton speaks about voting rights during an appearance at Texas Southern University in Houston, Texas June 4, 2015.  REUTERS/Donna Carson

Despite recent setbacks, Hillary Clinton’s campaign remains serenely confident of victory because of their candidate’s strength among one crucial group in the electorate: white women. Actually, Hillary doesn’t even need a majority of this group; she just needs to come within ten points of the GOP candidate. In 2012, Romney won white women by a landslide margin of 14 percentage points. But Barack Obama still won the overall women’s vote because non-white females, nearly 30% of the women’s vote, gave him a three-to-one margin. The Clinton campaign knows they can’t replicate Obama’s historic appeal to blacks and Latinos, so they will focus on white females with feminist appeals to “woman power.” Republicans must counter with a strong female nominee for Vice President to preserve their strength among white women. A strong female also can perform better than any male in one key role of a running mate: as an attack dog against the Democratic presidential nominee.

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  1. Sean Flynn  •  Jun 26, 2015 at 4:33 pm

    All these columns about the November 2016 election that’s 17 months away! Jeesh.

    Ok, I’ll bite.

    Just look at an electoral map of the 2008 & 2012 elections. Obama won in two landslides, right?

    What states are gonna flip to GOP in 2016 to change this? I don’t see any, except maybe Florida but the demographics don’t look good for the GOP in that state.

    Hell, you could have given Mitt Romney’s the massive 55 electoral votes in California and he’d still have lost!

    States Obama lost in 2012 could easily be in play for Hillary, like North Carolina, Indiana, the Dakotas, even Kentucky or Missouri.

    It’s not going to be close.

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